Fast food promotions

Some useful info from wikipedia - http://en.wikipedia.org/wiki/Fast_food_advertising

Fast food promotions images - http://www.google.co.uk/search?q=fast+food+promotions&start=10&hl=en&sa=N&rls=com.microsoft:en-gb:IE-Address&prmd=imvns&tbm=isch&tbo=u&source=univ&ei=nlvWTpDPG4Wt8gPthL2CAg&ved=0CEoQsAQ4Cg&biw=1024&bih=695

movie tie-ins - http://www.amug.org/~scrnsrc/fast_food.html

McDonald's big mac in 30 secs promotion - http://www.youtube.com/watch?v=V36hoFHeKTM

Domino's pizza - the great turnaround - http://www.youtube.com/watch?v=AH5R56jILag

A dominos stunt - http://www.youtube.com/watch?v=nmL6VQMo0lM

How to promote a pizza delivery business

Some useful ideas - http://ezinearticles.com/?Promote-Your-Pizza-Delivery-Business-With-Inexpensive-Promotional-Gifts&id=4593765

Setting up a pizza delivery business

You have decided that you want to run a pizza delivery business - now decide how you will achieve this. Will you:

• buy an existing business
• start up a new business from scratch
• operate as a franchisee

The course of action you choose will affect the costs you will incur and may also affect how soon you start to receive income from the venture.

https://www.alliance-leicestercommercialbank.co.uk/bizguides/full/pizza/index.asp

Another website giving advice - but at a price!! - http://www.pizzabusiness.com/

Yet another website - http://how-to-start-a-pizza-restaurant.blogspot.com/

And another - http://www.ehow.com/how-does_4795214_starting-pizza-delivery-business.html

Pizza delivery for sale in the UK - http://www.rightbiz.co.uk/uk/28_pizza_delivery.html

How to start a pizza delivery business - http://smallbusiness.chron.com/start-pizza-delivery-business-4455.html

Franchises

Some very useful links to help with the first part of the controlled assessment:
Business Link - http://online.businesslink.gov.uk/bdotg/action/searchBasicMode?resultPage=1&expression=franchise

Online test to see if Franchising is right for you - http://www.whichfranchise.com/diagnostic_tool3.cfm

General advice on starting your own business including franchising - http://www.whichfranchise.com/onlineseminars/whatIsFranchising.cfm
Business startups - http://www.startups.co.uk/SearchResults.aspx?q=franchise

Which Franchise.co.uk - http://www.whichfranchise.com/resources.cfm

Promotional video on Nancy's pizza (USA) - http://www.youtube.com/watch?v=fUeVhJDgq8k&feature=related

Promotional video on Nick and Willy's pizza (USA) - http://vimeo.com/7223456

Video about Papa John's pizza delivery (UK) - http://www.youtube.com/watch?v=CfALNU01Xnc

Papa John's website - http://www.papajohns.co.uk/franchise/

Perfect Pizza and Pizza Hut delivery franchises - http://www.franchisedirect.co.uk/foodfranchises/pizzafranchises/220?gclid=CMqHspnbq6sCFYUJtAodUhMy7g
Domino's franchse - http://www.whichfranchise.com/franchisorPage.cfm?CompanyID=275

Real-life experience of someone who bought a Domino's franchise - http://www.independent.co.uk/student/career-planning/getting-job/pizza-franchises-buying-into-the-dominos-effect-410283.html

Sources of finance

1. Video http://www.youtube.com/profile?user=jaslocombe#p/u/31/5ll0mKg6-yI

2. Exam technique video - http://www.youtube.com/watch?v=-OLb47idpqg&feature=related

3. Business link - practical tips and advice for real businesses wanting to raise finance - http://www.businesslink.gov.uk/bdotg/action/layer?r.i=1076795328&r.l1=1073858790&r.l2=1084705429&r.l3=1087443481&r.l4=1076795303&r.s=sc&r.t=RESOURCES&topicId=1076795303

4. BBC Bitesize - http://www.bbc.co.uk/schools/gcsebitesize/business/finance/

5. mindmap on Finance - http://www.mindomo.com/view?m=d48255fd68c240d499221bdac59620ef

Break-even analysis

1. Video - Formula method - http://www.youtube.com/profile?user=jaslocombe#p/u/29/Y22_AC6BN9Y

2.Video -  Chart method - http://www.youtube.com/profile?user=jaslocombe#p/u/30/TLOo2mY6FIw

3. Video - Quick chart method - http://www.youtube.com/user/pajholden#p/u/70/fwrCAPuR4Yo

4. BBC Bitesize - http://www.bbc.co.uk/schools/gcsebitesize/business/finance/profitabilityrev1.shtml

American blue cheeses

Note: 8oz (US) = 224g
32oz = 900 g (approx)
Comparing the cost of Bowton Blue with American blue cheese, you divide the 900g price by 4 and then multiply by the US exchange rate of £1= $1.60 approx.

i.e. £30/4 x $1.60 = $12. This compares with approximately $10 for the US cheese. Of course shipping to the US would be extra on top of this.

The big question is how would American cheese buyers respond if the exchange rate changed resulting in a change in price? This is all to do with the how sensitive customers are to a change in price. (known as Price Elasticity)

Q. How much would the Bowton Blue cost in the US, if the exchange rate:

a) increased to £1 = $1.70 (i.e. the £ strengthened or appreciated)
b) decreased to £1 = $1.50 (i.e. the £ weakened)

http://www.selectcheeses.com/Blue-Cheese-USA-50-States-cheese.asp?p=1

Exchange rate questions

From BBC Bitesize:

http://www.bbc.co.uk/scotland/learning/bitesize/standard/maths_i/numbers/foreign_exchange_rev1.shtml

Comparison of exchange rates over time

Interesting site which allows you to see how the £ has strengthened or weakened over time against 5 other currencies.
http://www.oanda.com/currency/historical-rates/

Videos on making cheese

Video 1 - handmade cheese
http://www.youtube.com/watch?v=SMkg3QrOnH0&feature=related

Video 2 - making Stilton:
http://www.youtube.com/watch?v=L75J0xbxaGI

Video 3 - making Gorgonzola:
http://www.youtube.com/watch?v=jt_zmc8Zy-0&feature=related

OCR pre-release case study - Lathom's Dairy

http://www.ocr.org.uk/download/prm/ocr_38399_prm_gcse_cas_stu.pdf

Doing business in a recession

Some useful advice about starting a business in a downturn:
http://www.startups.co.uk/starting-in-a-downturn

BBC Bitesize - Economy

Video on the effect of the economy on business:
http://www.bbc.co.uk/schools/gcsebitesize/business/environment/stateofeconomyvid.shtml